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DrayEasy
Outcomes
Background
Finding reliable truckers with good rates for "last mile" container movement is a major pain point for freight forwarders (FFs). DrayEasy solves this by:
-Maintaining a large trucker database across North America's 100+ intermodal regions.
-Streamlining quote requests and truck dispatch.
-Offering an industry-first rate engine for instant quotes on over 95% of lanes.
Goal
Help cargo owner find their desired drayage carrier, make drayage easier.
Project Plan
Problem & Solution
What is DRAYEASY?
Fragmented information → DrayEasy centralizes rates in one place, streamlining decisions.
Lack of transparency → Clear, side-by-side rates and services empower informed choices.
Value Proposition
Help cargo owner find their desired drayage carrier, make drayage easier.
User Analysis
Market Research
User Journey Map
Brainstorming
User Flow
Information Architecture
Low-Fi Prototype
Usability Test
Iteration
Design System
Final Design
Impact 🎉
After implementing the new DrayEasy platform, we observed a significant improvement in user satisfaction and operational efficiency. Key metrics include:
Reflection
- Balancing Complexity & Clarity: I realized that while users need detailed information (especially for LTL), presenting too much at once causes cognitive overload. In future iterations, I would prioritize progressive disclosure and contextual display.
- Improving Flow Efficiency: The booking process showed how fragmented steps slow users down. I learned the importance of breaking down tasks into digestible micro-flows and reducing unnecessary decision points.
- Designing for Error Prevention: Many users struggled with input accuracy. This highlighted the value of proactive design — using auto-fill, validation, and guided prompts to support users before mistakes happen.